Guest MichaelLus Posted August 9, 2024 Report Share Posted August 9, 2024 Video Game creative agency What is Packaging Localization? Video game packaging localization is the process of adapting video game products for different languages and cultures. It involves translating in-game text, changing artwork to better reflect the target region’s culture, or even creating entirely new cover art. Localization has been a part of the gaming industry since its early days in the 1970s when Japanese developers began localizing their games for Western audiences. WAYPOINT provides packaging localization to get your title ready for retail across all major regions including US, South America, EMEA, GCAM and beyond. We can design from scratch or take your existing design and adapt it based on requirements for these regions. Localizations include rating, SKU and barcode information, and marketing copy to name a few, taking into account labeling requirements from both 1st parties and the countries in which you plan to distribute. Link to comment Share on other sites More sharing options...
JohnStephenson Posted May 6 Report Share Posted May 6 Good creatives think through not only the visuals but also the refill process, so it's quick and easy. Like, you're playing, you're missing something, and here's a simple solution, without any extra stress. Plus all sorts of bonuses, promotions, and events. When you get a little more for the same price, you think, "Okay, I'll take it." Link to comment Share on other sites More sharing options...
vasder Posted May 6 Report Share Posted May 6 (edited) The game tests the ease of use of the application, the way purchases work, presence of bonuses and promotions, and the speed with which you will get the required resource. Therefore, in-game economics and resources have an influence on the players' retention rate. It's clear to the player that he or she can replenish the balance immediately and receive a free fire diamond for instance, feeling like he or she is getting a bit more for the same sum. Edited May 6 by vasder Link to comment Share on other sites More sharing options...
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